Hillary Gale Hillary Gale

56% of Prospects Move On After Visiting Your Website. Here’s Why.

It’s hard to know whether your website is really doing its job. Prospects who don’t like what they see don’t call to tell you why — they just move on to another advisor’s site. So we decided to ask them directly. Earlier this year, John Way, Katie Lantukh, and I surveyed 100+ high-income Colorado prospects who were actively researching financial advisors.

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