Building and Marketing Digital Products in the Finance Industry with Stephen Courson
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In this episode of The Finance Marketing Podcast, host Hillary invites Steven Courson, expert thought leader in the realm of finance and lifestyle design. The conversation peels back the layers on the intersection of financial coaching, digital products, and personal branding. Steven shares his inspiring journey from a dissatisfied corporate sales professional to an empowered financial coach and digital entrepreneur who retired early to help others reshape their financial lives.
Steven delves into actionable strategies for developing and marketing digital products within the finance industry. He emphasizes the importance of lifestyle design in personal finance coaching and the role it plays in helping clients uncover their true desires and financial goals. Steven's approach challenges conventional norms, advocating for clarity on what individuals truly want out of their lives before diving into the monetary aspects.
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