make a greater impact

get more clients with a clear content marketing strategy

We all know content is king. 👑

But when everyone (and their mothers, their neighbors, and their finance guy) are publishing content day in and day out, you need a proven way to set your content apart — especially in financial services. 

Because let’s be real: digital personal finance content is a b u n d a n t.

With so many voices already out there talking about personal finance, you need a way to stand out from the crowd.

You need to know the content you painstakingly write and publish is going to reach the right folks.

And when it does, you need to know it makes an impact so engaged followers are positively flocking to your book-a-call button.

a content strategy tells you what to post, where to post it, and why you’re posting it.

60% of the most effective B2C marketers have a documented content strategy.

A financial marketing plan — or content strategy — provides focus and direction for your content creation efforts.

It uses data and evidence to guide your content ideas and decisions.

And it clarifies the metrics you need to assess the effectiveness of your content and make informed changes when things aren’t working.

don’t publish content no one cares about.

Content that…

❌ never gets seen.
❌ doesn’t engage your audience.
❌ doesn’t do what it’s supposed to — which is get you more booked discovery calls. 

And let’s be real — creating content is either incredibly time-consuming or it’s incredibly expensive.

So it’s crucial to use those resources wisely to publish content that actually results in a booked-out calendar. 

implement a content strategy that gets results.

Creating a well-functioning content strategy is hard work. 

A solid strategy must be based on data from your actual target audience.

It needs to account for all your content marketing platforms and intentionally move your prospects through the customer journey.

And most importantly, a reliable strategy should provide you with a method to track the effectiveness of your efforts so you understand what to keep doing and what to change.

our signature content strategies helps you understand:

✅ what content you should create and why
✅ how to get your content in front of the right people
✅ how to repeatedly engage your audience to build know, like, and trust factors
✅ how to use your content to turn the right prospects into booked discovery calls

Less time. Less money. More results. 🥳

“Before I started working with Hillary, I had no idea what to do to brand and market my business. When I received my content strategy from Hillary, I had an 'aha' moment that she understands my business and what I was looking for. Now, I have clearly defined, measurable brand and marketing goals for my business. Hillary is a delight to work with. Her passion and enthusiasm are authentic and infectious!” 

– Michael Collison, Financial Independence Coach at Your Fire Journey

here’s everything our signature content strategy plan includes:

✅ voice of customer research support + analysis

✅ specific content mission + goals with clear actions and KPIs to measure success

✅ 3-5 content pillars that address audience needs + content goals

✅ a content calendar showing when content will be published on different platforms

✅ standard operating procedures to create and publish content consistently

your investment: $3000

kick crappy finance content to the curb.

implement a strategy to create content that converts.

do you have questions? we have answers!

  • At the beginning of a new relationship, we use a 50/50 payment policy. Typically, we ask that you put down 50% of the project price to start work. The remaining 50% is due when you receive the completed first draft. We’ll implement your requested edits when the remaining balance is paid.

    If you’ve chosen a monthly bundle, you’ll be billed at the beginning of the month for all services scheduled for that month. Paying upfront ensures projects stay on projected timelines and processes are smooth for all parties.

    If you need a more flexible payment plan, just ask! Mention it during your discovery call and we can come up with a plan that works for everyone.

  • Turnaround time depends on the size and scope of your project. Five-page websites and complex lead magnets (e.g., white papers, e-books) are typically turned around within 3-4 weeks of our Kickoff Call.

    Ongoing monthly bundles typically take us 3 weeks to get set up — once you’re established in our calendar you’ll receive content regularly each week. In our 3+ years in business, we haven’t missed a single deadline!

  • Once you pay the deposit, we’ll schedule a 60-90 minute Kickoff Call to start your project. After your Kickoff Call, our team will create your VoC research materials, which you’ll then distribute to your audience.

    Once we start getting results, your work is done! We’ll use the responses from your VoC research to develop the rest of your content strategy plan in-house.

  • That’s up to you! If you have the time and desire to create your content yourself, you absolutely can. If that’s something you want to outsource, head over to our done-for-you copy page to learn how we can take content creation off your plate entirely.

  • Yes! Our monthly strategy support package includes KPI tracking, course corrections, and even content publishing services. Ongoing support starts at $750 per month.

  • We do! In addition to our full-scale content strategy package, we offer a content strategy lite package, which includes just the VoC research materials and built-out content calendar with 2 quarters worth of content. The content strategy lite package starts at $2000.