You know how to pull readers in with anecdotes, client wins, or personal moments that make people say, “Wow, I feel like they really get me.”

That gift builds trust and keeps people opening your emails because they want to hear what you’ll share next.

But here’s the growth edge. Sometimes a great story doesn’t translate into a clear next step. Readers love the journey, but you don’t want them to miss the destination.

QUICK TIP: Try ending each story with “What this means for you is…” before you make your offer. That tiny bridge can turn a relatable story into a conversion.