You know how to break down complex topics so readers feel empowered and informed. That generosity builds trust and positions you as the expert they can rely on.

But here’s the growth edge. Sometimes, in your effort to teach thoroughly, your emails get long or overwhelming. Too much information can actually keep readers from taking action.

QUICK TIP: End each educational email with a single, bolded takeaway line — the one thing you most want readers to remember. Then, follow it with a clear next step.